Partners, Strategical Partners & Sponsors

Citroën Racing

Since Citroën was founded in 1919, the company has always had a taste for challenges, adventures and sport. Citroën Racing is the heir to a motor car legend and it’s entrusted with looking after the design and running of the make’s entries whether in the World Rally Championship, World Touring Car Championship, or through the customer racing department. With 8 manufacturer’s world title and 9 driver and codriver’s world title with Sébastien Loeb and Daniel Elena, Citroën Racing is one of the most successful teams in the world.

Abu Dhabi Tourism & Culture Authority

 Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages it in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.

The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi.

TCA Abu Dhabi supports intellectual and artistic activities and events to nurture a rich cultural environment and honour the emirate’s heritage. A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.

Yas Marina Circuit

Yas Marina Circuit was unveiled on 30 October 2009 with the final race of the Formula One™ World Championship – the inaugural Formula 1™ Etihad Airways Abu Dhabi Grand Prix – to a crowd of around 50,000.

After two years of intensive planning and construction, which involved 14,000 staff and 35 million construction manhours, the versatile facility opened its doors to a captivated public. The whole of UAE was eager to take in the beautiful landscaping, traditional Arabic culture and welcoming hospitality alongside sensational on-track action. Yas Marina Circuit would encourage the growth of sporting culture in the UAE and soon become the centre for motorsport excellence in the Middle East.

Though still in its formative years and continuously growing in its offerings, Yas Marina Circuit is considered one of the most technologically advanced circuits in the world. As a training ground and home for motorsports success in the Middle East, it is Yas Marina Circuit’s ambition to have a UAE national competing as a driver in F1™ within 10 years.


Media & Sport Management Ltd (MSM)

Media & Sport Management Ltd (MSM) represents and manages clients in the entertainment and motor sport industry.

MSM specializes in individual, corporate and team management – offering clients an array of expertise in talent management, commercial and contract negotiations, public relations, media management, merchandising and licensing opportunities, within the spectrum of the entertainment and motor sport industry.

With 20 years experience in talent image management and sponsorship acquisitions, MSM addresses the overlapping worlds of entertainment and motor sports to maximise the full potential of our clients.

MSM is active in implementing and developing advertising and commercial opportunities such as merchandising and licensing programs, sourcing sponsorships, and negotiating the packaging and selling of image rights.

MSM has the unique opportunity to be associated with the prestige and strong sporting image of SCUDERIA FERRARI as an officially appointed sponsorship agency.

MSM can assist with corporate hospitality programs in Formula 1™, as well as offering the Ferrari Experience, a unique opportunity to host an event on a real circuit with your guests or your company members driving Ferrari GT cars.

The company has its headquarters in UNITED KINGDOM, offices in SWITZERLAND, RUSSIA, UAE, INDIA and CHINA as well as agents in AUSTRALIA, CANADA, and MALAYSIA.